Netizens Have Mixed Reactions To Innisfree Changing Brand Image And Models

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Innisfree is a Korean beauty products and skincare brand that’s popular for its affordable yet effective products.

Brand Identity (Before) | Innisfree

Many people have come to associate the brand with its natural and fresh image, reminiscent of Jeju Island.

Brand Identity (Before) | Innisfree

Innisfree’s store fronts often have an iconic wall of greenery that suits the brand identity.

Store Front (Before) | InnisfreeStore Front (Before) | InnisfreeStore Front (Before) | Innisfree

Previously, Girls’ Generation‘s Yoona became well-known as the Innisfree model who helped to portray a natural image of the brand.

Model (Before) | Innisfree

However, after 11 years as the face of the brand, her contract ended in 2020.

Model (Before) | Innisfree 

Similarly, Innisfree was known for its branding, including the logo and packaging.

Logo (Before) | InnisfreePackaging (Before) | InnisfreePackaging (Before) | Innisfree

Recently, Innisfree began changing its brand identity in order to remain trendy.

Brand Identity (After) | Innisfree

One of the most notable changes was the packaging design. However, many people had mixed opinions on the new look. Some believed the new packaging gave off a pharmaceutical vibe and lost the initial natural feeling of what makes people love Innisfree.

Packaging (After) | InnisfreePackaging (After) | Innisfree

The models of the brand have changed as well, adding IVE‘s Jang Wonyoung and SEVENTEEN‘s Mingyu to the list.

Models (After) | Innisfree

Netizens believe the idols have a trendy appearance that may match the new image Innisfree is trying to create, but overall, may not convey the original feeling of the brand.

Model (After) | InnisfreeModel (After) | Innisfree

Similarly, the store fronts have also changed dramatically. The logo has been modernized and the original shade of green grass has been altered for a more bright, eye-catching choice.

Store Front (After) | Innisfree

However, this has also lead to mixed opinions, as many believe the brand has lost what originally made it unique and notable.

“It’s my first time learning that the green color could hurt your eyes” “The before was better, same goes for the models” “They went from nature to a pharmacy” “They kind of have that sporty image now. It’s clear that the change made them fit the current trend better but their charms seem to have disappeared..? I liked their natural aura” “I prefer the after though..” “Their natural image was so good, these fools… They threw away the image that people thought of as soon as you mentioned ‘Innisfree’” Store Front (After) | Innisfree

Source: Koreaboo – Read More

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