“Sold Out King” BTS’s Jungkook Causes Calvin Klein Stocks To Skyrocket
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BTS‘s Jungkook has proven to be the king of sales once again. Everything he endorses, eats, or wears instantly sells out. After he was announced to have a collaborative project with Calvin Klein, the collection he modeled began selling out in several countries.
Who can blame the consumers? He looks drop-dead gorgeous in those denims.
| Calvin Klein
Reportedly, the company’s stocks also shot up not long after he was announced as the new campaign model. PVH Corp, the owning company of Calvin Klein, experienced a 20% leap in stock prices. It went from $72.26/stock to $88.36/stock in four short days.
| theqoo
The graph below indicates the steep rise in stock price.
| theqoo
Jungkook has pushed the brand to great success. Calvin Klein’s social media posts about the collaboration quickly became the account’s most-liked tweet in just 17 minutes. The engagements were also the best for their account.
In just 17 mimutes minutes, #JUNGKOOKxCALVINKLEIN is already the most liked tweet on @CalvinKlein’s Twitter account.
— It’s also their first ever post to reach 100K likes! pic.twitter.com/EDa2HKz17k
— Jungkook Charts (@KookCharts) March 27, 2023
According to fans, Calvin Klein’s Instagram post about Jungkook even topped world-famous supermodel Kendall Jenner‘s post.
Jungkook’s post has become the most liked on Calvin Klein Instagram account, surpassing Kendall Jenner. pic.twitter.com/nzgnaniB7H
— Jungkook SNS (@Jungkook_SNS) March 29, 2023
It seems like everything that Jungkook touches turns to gold. He truly is the Midas of the industry.
Source: Koreaboo – Read More